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UBS ASSET MANAGEMENT
THE RED THREAD 2024 GLOBAL THEMES AND OUTLOOKS
In the dynamic world of financial markets, we created the identity campaign of global conferences that stood out, and shaped the future for the finance world.
Partnering closely with UNIT9 Films, we successfully produced a several video series, digital and print campaign for multiple events in 14 locations worldwide.
The results
The events proved to be a resounding success, with participation soaring by 52% compared to previous events, and over 3,000 attendees engaging with the series.
The Red Thread series further solidified UBS Asset Management’s position as a thought leader by featuring a diverse group of 42 experts, including Michael Spence, the 2001 Economics Nobel Prize winner, Roger Federer, the legendary world-class athlete, and Paolo Magri, Executive Vice President of the Institute for International Political Studies.
The Red Thread Global Themes and Outlook didn’t just garner investor attention, it also resonated with UBS’s internal strategy, gaining media coverage in outlets like ANSA and El Mundo, further solidifying UBS’s position as a leader in the financial world.
Credits
Client: UBS Asset Management
Production House: Unit9 x TOML
Creative Director - Stefano Marrone
Art Director/Production Lead- Virtyt Pula
Account Manager - Giuseppe Azzaro
Project Manager - Lucia Adanti
Animation Lead: Liridon Metushi
Project Manager - Elza Hasani
On-location shooting - Lukeslab