In close collaboration with UNIT9 Group, we helped VVITA create an immersive branding experience, including a video launch campaign, 3D print campaign, innovative launch strategies, engaging interactive games, and activities tailored for the first Italian metaverse. Our team also meticulously crafted the user experience (UX) and user interface (UI) to ensure a seamless and visually stunning digital journey.

 

Giro d’Italia embraced the realms of Web3 and the Metaverse by creating an exciting online game where participants could register to embark on a virtual exploration of Italy's breathtaking bike tour, acquiring exclusive digital collections, redeeming subscriptions to Gazzetta dello Sport, and receiving the prestigious Maglia Rosa at their doorstep.